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San Miguel Brewery, Inc.

Business Model Canvas & AI Value Map — Pre-Workshop Draft
Draft based on public research. Financial data from FY2024 disclosures. AI opportunities are estimates based on industry patterns and publicly stated SMC digital strategy. Imagine what this looks like when your leadership team fills it in.
Business Model Canvas
AI Value Map
☆ Key Partners
Distributors & dealer network (nationwide coverage)
Raw material suppliers (malt, hops, yeast)
Packaging suppliers (glass, aluminum, labels)
Modern trade retailers (SM, Puregold, Robinson)
International licensees & JV partners
SMC group entities (shared services, logistics)
On-premise partners (bars, restaurants, hotels)
⚡ Key Activities
Brewing & fermentation (6 facilities)
Packaging & bottling
Quality assurance & compliance
Distribution & logistics (470K+ outlets)
Trade marketing & promotion
Brand management & portfolio strategy
International operations (SMBIL)
🎁 Value Propositions
Iconic heritage brand — 80+ years of Filipino brewing tradition
Broadest portfolio coverage in PH beer market (mainstream to premium to zero-alcohol)
Unmatched availability — wherever you buy beer in the Philippines, SMB is there
Consistent product quality at scale
Price-tier coverage from budget (Red Horse) to premium (All-Malt)
Strong emotional connection — San Miguel = Philippine celebration
❤ Customer Relationships
Brand loyalty through heritage & cultural identity
Trade marketing programs for retailers & distributors
Promotional campaigns & seasonal activations
Sponsorships & event marketing
On-premise brand ambassadors
👥 Customer Segments
Mass-market beer consumers (traditional trade / sari-sari)
Modern trade shoppers (supermarket, convenience store)
On-premise (bars, restaurants, hotels, events)
Light / health-conscious segment (San Mig Light, Zero)
Strong beer segment (Red Horse loyalists)
Premium consumers (All-Malt, Super Dry)
International markets (HK, Indonesia, Thailand, Vietnam, China)
🏗 Key Resources
6 production facilities across PH
Brand equity (San Miguel Pale Pilsen, Red Horse)
Distribution infrastructure (fleet, warehouses, cold chain)
International platform (SMBIL)
SMC parent company backing & shared resources
Brewing expertise & proprietary recipes
🚚 Channels
470,000+ traditional trade outlets
Modern trade chains (SM, Robinson, Puregold)
On-premise distribution (bars, restaurants)
Convenience stores (7-Eleven, Ministop)
International export & licensing (SMBIL)
💰 Cost Structure
Raw materials (malt, hops, water, adjuncts)
Packaging materials (glass, aluminum, labels)
Energy & utilities (brewing is energy-intensive)
Distribution & logistics network
Trade marketing & promotional spend
Capital expenditures (facility maintenance & upgrades)
Excise taxes
💵 Revenue Streams
Domestic beer sales: PHP 137.6B (FY2024)
International sales: USD 276.5M (FY2024)
Export & licensing revenue
Operating income: PHP 33.4B | Net income: PHP 25.6B (FY2024)
Adapted from the Business Model Canvas — Copyright Strategyzer AG — strategyzer.com Prepared by Satori — Draft based on public research — Feb 2026
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AI Value Map — Satori IP — teamsatori.asia Pre-workshop estimates based on public research — Feb 2026