# Satori Strategy Framework

> A 12-month structured engagement that helps leadership teams move from gut-feel strategy to systematically identified, data-backed growth opportunities.

## Overview

The Satori Strategy Framework is built for founder-led companies that have outgrown "the founder knows best" approach to strategy. It combines customer discovery, Jobs to Be Done analysis, and structured innovation sprints — adapted for Southeast Asian market realities.

**Strategy practice team:**
- Haraya del Rosario Gust — Founder & Visionary
- David Azanza — Strategy Practice Lead
- Czarina Año-Agullana — Integrator Services
- Ana Isabel Caguicla — Research & Program Development

## Four-Phase Process

### Phase 1: Core Strategy Development (months 1–4)
- Customer discovery interviews (primary research)
- Jobs to Be Done (JTBD) mapping — what customers are actually trying to accomplish
- Opportunity identification and sizing
- Data-backed need discovery
- Initial opportunity map and growth hypotheses

### Phase 2: Implementation Launch (months 4–5)
- Selecting priority opportunities for execution
- Assigning owners, building metrics, setting milestones
- Documenting processes and playbooks
- Launching first initiatives

### Phase 3: Refinement & Optimization (months 6–8)
- Performance analysis against metrics
- Capability development where gaps are found
- Iteration based on real market feedback
- Mid-course strategy adjustments

### Phase 4: Evolution & Growth (months 9–12)
- Adjacent opportunity identification
- Building strategic rhythms into the organization
- Long-term capability for ongoing strategy renewal
- Transition plan for internal ownership

## What This Is Not

- Not a one-day workshop or a deck of slides
- Not generic frameworks applied from the outside
- Not strategy advisory without execution support

## Who This Is For

Founder-led companies with $2M–$50M revenue who have validated their core business and are ready to systematically pursue growth — but lack the internal research and strategy capability to do it rigorously.

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**Book a Discovery Call:** https://teamsatori.asia/contact?service=strategy-ai&source=StrategyFramework

**Source:** https://teamsatori.asia/services/strategy/strategy-framework